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Frequently Asked Questions
Everything you need to know about MailMoxie, email deliverability, spam score, and accessibility testing so you can make sure your emails reach the inbox, not the spam folder.
Getting Started
What is MailMoxie?
MailMoxie is an email testing and optimization platform that analyzes your emails for deliverability, accessibility, and spam score issues. We help you ensure your emails reach the inbox instead of the spam folder by testing against 50+ spam triggers, deliverability rules, and accessibility guidelines.
How does MailMoxie work?
MailMoxie works in three simple steps: 1) Send a test email to your personal MailMoxie agent, 2) Receive an instant analysis of your email's performance, and 3) Follow our actionable recommendations to optimize your email before sending to your subscribers.
Is there a free trial?
Yes. MailMoxie offers a free trial that includes 1 email test. When you're ready for more, upgrade to MailMoxie Pro for $20/month to unlock unlimited tests and priority support.
How do I get started with MailMoxie?
Getting started is easy! Simply sign up for an account and you'll receive a unique email address for your personal MailMoxie agent. Send any email to this address to use your free trial, and you'll receive a comprehensive analysis within minutes.
Email Deliverability
What is email deliverability?
Email deliverability refers to the ability of your emails to reach your subscribers' inboxes rather than being blocked or sent to spam folders. It's influenced by factors like sender reputation, email content, authentication, and technical setup.
Why do emails go to spam?
Emails go to spam due to various factors including poor sender reputation, suspicious content (excessive use of spam trigger words, poor HTML structure), lack of proper authentication (SPF, DKIM, DMARC), high bounce rates, and recipient engagement patterns.
How does MailMoxie test for deliverability issues?
MailMoxie analyzes your emails against 50+ spam triggers and deliverability rules, including content analysis, HTML structure evaluation, authentication checks, and technical compliance. We provide specific recommendations to improve your sender reputation and inbox placement.
What is a spam score?
A spam score is a numerical rating that indicates how likely your email is to be flagged as spam by email providers. Lower scores are better, and MailMoxie helps you identify and fix issues that contribute to high spam scores.
Email Accessibility
Why is email accessibility important?
Email accessibility ensures that people with disabilities can read and interact with your emails. It's not just good practice—it's often legally required under laws like the Americans with Disabilities Act (ADA) and helps you reach your entire audience.
What accessibility standards does MailMoxie check?
MailMoxie tests your emails against WCAG 2.1 AA guidelines, including proper alt text for images, sufficient color contrast, readable font sizes, logical heading structure, and keyboard navigation compatibility.
How can I make my emails more accessible?
To improve email accessibility: use descriptive alt text for images, ensure sufficient color contrast (4.5:1 for normal text), use readable fonts (minimum 14px), provide clear call-to-action buttons, and test with screen readers.
Are there legal requirements for email accessibility?
Yes, many countries have legal requirements for digital accessibility. In the US, the ADA applies to digital communications, and failure to comply can result in lawsuits. MailMoxie helps ensure your emails meet these requirements.
Subject Line Analysis
What does the subject line analysis evaluate?
The subject line analysis evaluates your subject line for length, formatting, spam triggers, engagement factors, technical issues, best practices, and legal compliance. It provides actionable recommendations to help you optimize your subject lines for deliverability and engagement.
How does the subject line analysis check length and formatting?
It checks if your subject line is the optimal length for both mobile (30-50 characters) and desktop (60-70 characters), flags truncation risks, and detects formatting issues like line breaks or problematic special characters.
How are spam triggers detected in my subject line?
The analysis scans for common spam words and phrases (like 'FREE', 'URGENT'), excessive punctuation (!!!, ???), all caps, suspicious patterns, and numbers or symbols that could trigger spam filters.
What engagement factors are considered in the analysis?
It looks for opportunities to personalize, use action-oriented language, create curiosity, balance urgency without being spammy, and leverage emotional appeal to increase open rates.
Does the analysis look for technical or compatibility issues?
Yes, it flags special characters or emojis that might not render correctly, checks for encoding issues, and considers how your subject line will display on both mobile and desktop devices.
How does the analysis ensure best practices and compliance?
The analysis reviews for brand consistency, clear value proposition, A/B testing potential, industry best practices, and seasonal/timing relevance. It also checks for CAN-SPAM compliance, truth in advertising, unsubscribe requirements, and other legal standards.
What kind of feedback will I receive from the subject line analysis?
You'll get a detailed analysis of any issues found, including severity (critical, serious, moderate, minor), a clear description of the issue, and actionable recommendations for improvement.
Technical Questions
What email providers does MailMoxie support?
MailMoxie works with any email provider or service that can send emails. Whether you use Gmail, Outlook, Mailchimp, Constant Contact, or any other email service, you can send test emails to your MailMoxie agent.
How accurate are MailMoxie's tests?
MailMoxie's tests are based on industry-standard deliverability rules and accessibility guidelines used by major email providers. Our analysis is designed to catch the most common issues that affect email delivery and accessibility.
How long does it take to get test results?
MailMoxie provides instant analysis. Once you send a test email to your MailMoxie agent, you'll receive a comprehensive report within minutes, allowing you to quickly identify and fix issues before sending to your subscribers.
Can I test multiple email templates?
Yes! You can test as many email templates as you want. Each email you send to your MailMoxie agent will be analyzed independently, so you can test different versions and see which performs best.
Best Practices
How often should I test my emails?
We recommend testing every email campaign before sending to your subscribers. This is especially important for new campaigns, when making significant changes to your email strategy, or if you notice a decline in deliverability.
What are the most common email deliverability mistakes?
Common mistakes include: using spam trigger words excessively, poor HTML structure, missing authentication (SPF/DKIM), sending to purchased lists, using misleading subject lines, and not maintaining a clean subscriber list.
How can I improve my sender reputation?
To improve sender reputation: maintain a clean email list, use consistent sending patterns, implement proper authentication, avoid spam trigger words, provide clear unsubscribe options, and monitor bounce rates and complaints.
What should I do if my emails are going to spam?
If your emails are going to spam: 1) Test with MailMoxie to identify specific issues, 2) Fix authentication problems (SPF, DKIM, DMARC), 3) Clean your email list, 4) Improve your email content, and 5) Warm up your sending IP gradually.
Account & Support
Do I need to create an account to use MailMoxie?
Yes, you'll need to create a free account to get your personal MailMoxie agent email address. This allows us to track your test results and provide you with detailed analysis reports.
How do I get help if I have questions?
If you have questions about MailMoxie, you can reach out to our support team through the contact information provided in your account dashboard. We're here to help you get the most out of our email testing platform.
Can I share my test results with my team?
Yes, you can share your MailMoxie test results with your team. The detailed reports provide actionable insights that can help your entire team improve email deliverability and accessibility.
Is my email content secure when testing with MailMoxie?
Yes, we take your privacy and security seriously. Your test emails are processed securely and are not shared with third parties. We only use your content to provide testing analysis and recommendations.
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