Email Marketing Lessons from 2025 and How to Prepare for 2026
Learn key email marketing lessons from 2025 and practical strategies to prepare for 2026. Discover how deliverability, QA, tracking, accessibility, and technical foundations shaped email performance and what teams can do to start the new year on firmer ground.
2025 made a few things very clear for email teams. Small issues showed up more often, stuck around longer, and had more impact than they used to. This is a practical look at what shaped email performance in 2025, and what teams can do now to start 2026 on firmer ground.